duxcamp:

Tumblr; the new publishing paradigm? Discuss @DUXcamp!

Another design goal for Tumblr is the idea of taking away the intimidation of blogging — you know, the dreaded confrontation of an empty page. This is achieved with with smaller text fields and even a range of non-text options. “We don’t want to make you feel like you need to write three paragraphs and post a photo,” he says. “You can just post a photo.” The reason the “Create Post” button to publish a post is so big and shiny? They want you to feel good about pushing posts out in the world, as often as possible.