NPR & FRIENDS
ATC’s Men in America series has come to an end after three months and 57 stories. There have been some great successes, particularly where social media is concerned.
#menpr – A short hashtag that served us well across all social media platforms; we used it for both callouts and general promotion
- A week before Shereen’s piece aired, we did a Reddit AMA with WaPo advice columnist Steven Petrow. In addition to driving people to the previous stories and generating a great discussion that informed the last two-way in the series, it also had one of the longest engagement time of any AMA Reddit’s communications director had ever seen – 6:10.
- We again used one of Shereen’s pieces as a springboard to ask men (and women) about the objects that make them feel manly. We solicited answers on Twitter, Facebook and Instagram, and were able to compile them all nicely with Storify. I think this worked, in large part, because of the amazing image Kainaz and Emily got for the first story.
- We did an online and on-air call out about the “movies that make men cry” and received more than 3,600 responses. In reading through them, Colin Dwyer and I noticed a theme: Tom Hanks everywhere. The radio producer used that tidbit in the on-air letters segment and we wrote the web-only companion about the Hanks scenes people cited over and over again.
Other social media endeavors that worked well: This callout helped us collect a ton of movie/TV clips for intro montages, this callout helped Richard Gonzales find the person he profiled for a piece on older dads, and this commentary owes its success to the NPR Facebook, which gave it a “964% social boost” at one point and helped make it the #4 piece in the series.
THE WIDER WORLD
The Bitter Southerner is a new-ish publication out of Atlanta that you should eyeball. They’re about a year old and are focused on good storytelling that captures the South as it is today. Mainly they publish long reads, once a week.
But they’re using social to keep the wheels turning in between stories. It’s a smart model that gives them the space to craft their feature content without looking like they’re dead in the water in between stories. Their FB feed has a life of its own and they’re present on Twitter in a way that lets you know real people stand behind the brand. Check ‘em out:
Reddit can be a little overwhelming. One trick that’s useful for journalists and news organizations who want to see how their work is playing on reddit is to use advanced search terms, just like you’d do on Google. Examples:
After reddit returns the results, you can filter them for time, chronology, comments and subreddit. In fact, you can construct more complex searches via a series of advanced search terms. Have fun!
Hi, I’m Kate, the fall Social Media Desk intern at NPR!
I hail from sunny California, where I recently graduated from UCLA with a degree in Global Studies and Gender Studies (unfortunately, there’s no Internet Studies major yet). Right now I’m interested in pursuing stories that cover the…
Primary day resources. Here’s a roundup of local-station reporters and resources in states holding primaries today: New Hampshire, Massachusetts, New York, Rhode Island and Delaware.
Live-tweeting the news. When the Apple live stream stumbled today, we quickly let…
The Local Stories Project. Eric Athas wants everyone to check out and follow this collaboration between NPR Digital Services and 36 member stations. He says:
The project finds, creates and shares interesting station stories about towns, cities, states and regions. Today we…