[social sandbox] Twitter x 2 & ONA Takeaways
NPR & Friends
Yesterday, at the end of the segment on the death of the Saturday morning cartoon, Matt had the idea to ask listeners to share their favorite show. It worked well!
We don’t have to do anything with these responses but they offer a nice way to interact with listeners [and pick up new followers on Twitter].
The Wider World
Tory Starr of PRI’s The World sends in this useful set of takeaways from ONA Chicago:
- To bridge the connection between engagement and impact, hold events with the local community — it will matter to people. Hold “solutions summits” and talk through ways to make an impact. (Lesson from CIR’s “Dissection F”)
- We are on Twitter. Our audience is not. Our audience is on Facebook. (Lesson from “Charting a Course Through The Twitter Tempest”)
- Create a bite-sized analytics report with info that matters to people. Don’t emphasize page views, but sharing and comments. (Lesson from “Read This First: Using Analytics To Improve Readership”)
- ChatApps are a huge time investment for little return right now. But their potential reach is massive. (Lesson from “Chat Apps: New Frontiers of Mobile Audience Engagement”)
- Attribution does not excuse infringement — if you want to display someone else’s images without written consent, ONLY embed or Storify will suffice. (Lesson from “Hey, That Photo’s Mine!”)
- Ephemeral content will become more mainstream in the next 24 months. Experiment with Snapchat or other ephemeral tools like Slingshot or Cluster. (Lesson from “10 Tech Trends in Journalism”)
Start using Twitter lists! That’s the advice from Gene Demby for people who want to tame the chaos of Twitter. Create lists of coworkers, industry peers and close friends. Lists allow you to see and enter conversations more easily. Check it out:
- How to create a Twitter list
- Lists created by Code Switch, including a staff list
- My list of current and former Social Media Desk staff
That is all for today. We’re all ears if you have any news or tips you want to share with us.