Good afternoon! Here’s what we have for you today.
NPR & FRIENDS
Have you seen the Viz team’s Look At This Tumblr? It’s pink. It’s also home to some amazing posts. This is what you’ll find there:
These are stories about people and the things they make — and the byproducts of our obsessions. Sometimes having to do with photos and sometimes not, these are investigations into how you see the world.
Featured right now is a fascinating portrait project titled “What Do Homeless Vets Look Like?" Don’t miss it.
We all know Ari Shapiro is fun to follow on Instagram. Right now he’s in Scotland for the big vote and his account is a must-see if you’re interested in the story.
THE WIDER WORLD
Mel Kramer says we should all give some thought to how the “Fark.com NotNewsletter” highlights great user comments. The email points readers to the top-10 “funniest” and “smartest” comments from the previous week as voted on by the Fark community. That’s a great way to keep people coming back and staying involved. Highlighting top comments also allows everyone to see what’s valued by the broader community, hopefully fostering a better dialogue across the board.
Last time around I mentioned that reddit’s search function can help you make sense of the many, many communities living there. At a meeting with NPR’s National Desk staff, Russell Lewis told us he recommends using an app to plumb the depths of reddit. His app of choice? Alien Blue.
That’s all, folks. Hit us on Twitter with your questions and suggestions.
NPR & FRIENDS
ATC’s Men in America series has come to an end after three months and 57 stories. There have been some great successes, particularly where social media is concerned.
#menpr – A short hashtag that served us well across all social media platforms; we used it for both callouts and general promotion
- A week before Shereen’s piece aired, we did a Reddit AMA with WaPo advice columnist Steven Petrow. In addition to driving people to the previous stories and generating a great discussion that informed the last two-way in the series, it also had one of the longest engagement time of any AMA Reddit’s communications director had ever seen – 6:10.
- We again used one of Shereen’s pieces as a springboard to ask men (and women) about the objects that make them feel manly. We solicited answers on Twitter, Facebook and Instagram, and were able to compile them all nicely with Storify. I think this worked, in large part, because of the amazing image Kainaz and Emily got for the first story.
- We did an online and on-air call out about the “movies that make men cry” and received more than 3,600 responses. In reading through them, Colin Dwyer and I noticed a theme: Tom Hanks everywhere. The radio producer used that tidbit in the on-air letters segment and we wrote the web-only companion about the Hanks scenes people cited over and over again.
Other social media endeavors that worked well: This callout helped us collect a ton of movie/TV clips for intro montages, this callout helped Richard Gonzales find the person he profiled for a piece on older dads, and this commentary owes its success to the NPR Facebook, which gave it a “964% social boost” at one point and helped make it the #4 piece in the series.
THE WIDER WORLD
The Bitter Southerner is a new-ish publication out of Atlanta that you should eyeball. They’re about a year old and are focused on good storytelling that captures the South as it is today. Mainly they publish long reads, once a week.
But they’re using social to keep the wheels turning in between stories. It’s a smart model that gives them the space to craft their feature content without looking like they’re dead in the water in between stories. Their FB feed has a life of its own and they’re present on Twitter in a way that lets you know real people stand behind the brand. Check ‘em out:
Reddit can be a little overwhelming. One trick that’s useful for journalists and news organizations who want to see how their work is playing on reddit is to use advanced search terms, just like you’d do on Google. Examples:
After reddit returns the results, you can filter them for time, chronology, comments and subreddit. In fact, you can construct more complex searches via a series of advanced search terms. Have fun!